Wednesday, May 26, 2010

Miller Lite Goes Homophobic

I have to wonder when advertisers are going to realize that making juvenile sissy jokes is just downright offensive. The latest campaign without a clue is for Miller Lite. In the spot men who drink outher light beers are shown wearing skirts and being less macho. No I understand it's a joke, but it's every bit as offensive as a racial or ethnic joke. The agencies just don't get it.

It's time they did. Write to Miller and let them know their campaign is boorish and offensive. Better yet, tell bars that serve Miller Lite to STOP. It worked pretty well back in the 80's with Coors.

Miller Brewing Company is encouraging homophobic/transphobic attitudes and even though they are done tongue in cheek, it's crude and wrong.

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