I scanned the news this morning looking for the huge reaction to all the LGBT people calling in sick for the "Day Without a Gay" protest. I found one article on Yahoo news (AP) that said what I figured would happen. Most people had no idea it was even taking place.
Big civil disobedience actions or work stoppages, boycotts, etc. can be effective, but when they are thrown together without enough planning and especially without enough PUBLICITY, they go unnoticed. So it was with the Day Without a Gay.
Given enough time and a whole lot of promotion, the news media would have picked up on the narrative and the story would have a chance to take off. This idea, a good one, was doomed because it was not given enough time to work. Perhaps 6 months from now it could. Maybe sometime around Gay Pride Day it could work given enough media buzz and viral push, but without that it will be a talking point for our opponents. They can now say, "look at what a small impact the LGBT community has on everyday society". And they will seem to be proven right.
Kitchen table activism is my kind of stuff, the AIDS Memorial Quilt started that way and it has done wonders in raising the consciousness of America to the HIV/AIDS crisis. Going off half-cocked with a good idea but poor execution and planning does the opposite. It makes us look weak and disorganized as a movement.
My suggestion to the organizers is, fall back, plan better and get some media allies to start telling the story. The narrative is a good one, "LGBT citizens are vital parts of American life and without them the whole country would be affected". That is the real story, and that is the truth.
Thursday, December 11, 2008
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