Apologies to the advertising folks who coined that question for Wolf Brand Chili, but it had to be asked. The elusive title of hottest pepper looks like it is going to the Naga Viper, and judging by its rating on the Scoville scale, 1,359,000, it's will never be an ingredient in my chili con carne.
The Naga Viper edged out the Bhut Jolokia as the hottest chili pepper on Earth by 357,696 SHUs (Scoville Heat Units)! That's one incendiary pepper. The Scoville scale for those not in the know is a measure of the amount of capsaicin in a pepper. A Bell pepper or sweet pepper rates a zero while a jalepeno rates between 2000 - 8000. Now you understand why this pepper is so amazing!
The pepper was cultivated and invented by Gerald Fowler, owner of the Chilli Pepper Company.
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