Pepsi joins FedEx on the sidelines at this year's Super Bowl. Siting costs both companies have decided the exposure is not worth the exorbitant outlay of cash necessary for those golden Super Bowl seconds. Last year spots (30 seconds) went for an astounding $3 million a pop.
Pepsi has decided to spend its money doing something good for the country. They are offering $20 million in funds to "refresh" communities. What a concept! A big corporation actually giving back to the community?
I have to wonder if the Super Bowl hasn't gotten too expensive for the return in exposure. After all, Tivo has turned expensive ads into blurs as people pause the action and head for the John during commercial breaks.
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