Tuesday, February 06, 2007

Snickers Removes Gay Bashing Ads


Americablog reports that Mars Candy company has issued a statement in the NY Times regarding their homophobic commercials broadcast during the Super Bowl. They have removed the ads from their website as well as the offensive comments by NFL players about the ad which featured two mechanics working on a car. One is eating a Snickers bar and the other is drawn to try to bite it from the first guys mouth. They eat furiously like Lady and the Tramp on a piece of spaghetti and end up kissing. After they jump back in disgust, they decide they have to do something "manly" and proceed to rip out their chest hair.

The real problem was alternate endings that viewers could vote on including one where the two men beat each other brutally with a monkey wrench. I guess they consider violence against people perceived as gay a "manly" act.

Their statement is far from an apology and claims they were just going for the 18 to 25 year old male demographic. Guess they consider gay bashing appealing to that consumer group?

No comments: