Walking by the GAP this morning I saw their visual merchandise people putting up a new window display. This isn't anything unusual since they change these displays about every month, but the image today was startling. There was a larger than life photo of what I assume was a woman wearing ultra tight jeans and a bare midriff top. Her face looked normal enough but her body was impossibly thin.
Like Calvin Klein, the GAP has decided to Photoshop inches off their models to make them look like Auschwitz survivors. If this woman is really as thin as she appears in the photo, she would be too frail to stand, and her face is bigger than her waist!
I understand fashion marketing. Clothes that are designed impossibly thin on paper, look better on tall thin models. The problem is, these artificially reduced bodies hold up impossible ideals for people. Worse still, the whole "skinny look" looks good on only a tiny fraction of men and women, on the rest it just looks ludicrous.
American's as a whole are overweight, and I am no exception, but to design clothes for only emaciated bulimics is silly. I guess the fashion industry is so drunk on their own Kool-Aid that they forget what actually looks good on the street.
How long will it be until the GAP has to fess up to it's deceptive window display and apologize like Ralph Lauren. Of course he did fire the model he Photoshopped for being too fat. She was a size 4!